Brunel University Podcast http://www.brunel.ac.uk/podcast
This is a university based in Uxbridge. The idea was to produce a podcast every two months that is aimed at the students entering, or hoping to enter Brunel, in September 2007. Six episodes are planned and all are covering aspects of life in Higher Education with a Brunel University bias to them. LittleSmasher.com had a free reign on the creative content of this podcast. Incorporating the key points which Brunel needed to get across, the scripting, jingles, beds and musical punctuation were all created or sourced by LittleSmasher.com. On site vocal delivery tips and pointers were also provided by an experienced presenter/performer making the Brunel University staff voices sound as professional as possible. This is an ideal use of podcasting to accompany the Schools Liaison aspect of university marketing operations. The target audience is an ideal internet-friendly demographic with access to computers and mp3 players.
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